The Fly Process Method of using DealerSocket
DealerSocket is a great CRM tool for any dealership, but most stores underutilize the program. This is where we come in! We take the default setup that your store has and enhance it with a new set of campaigns, business rules, email templates, and a revamped permission structure that matches current consumer shopping behaviors and trends. Don’t take our word for it; take the test below:
The TEST!
Here are three quick ways to determine whether or not your DealerSocket setup needs a tune up. Click the video below for instructions.
This is how we do it
New Logic
We’ve been able to introduce new logic to the CRM, making it behave in ways it wasn’t designed to do, in other words, we think we’ve made DealerSocket better! Our commitment to you is to cause minimum disruption with the new process and to build one that complements your store’s way of doing things, not force you to do things our way.
Industry Leading Training
Without training, there is no learning, so we supplement each step of the way with eLearning components and videos, so no one is left behind. Using a robust CRM could be a daunting task, but we’ve figured out ways to get the most out of DealerSocket with minimum push back from your sales teams.
You say Data, We say Datah
We are a tech company that makes data-driven decisions. We collect, analyze, and implement changes to your CRM in accordance with what the data is saying. We don’t put strategies together because we “think” it’s going to work, we make calculated decisions to help your store sell more inventory.
YouTube is Our Friend!
The Fly Process Method uses YouTube as the primary teaching method, where videos are used in the following capacity:
- Strategy – videos are used to explain a specific strategy so it can be discussed and tweaked before in-store implementation.
- Manager Training – videos explaining the “Manager” role inside the new strategies are created, so the Sales Managers understand the new changes and are comfortable being a support resource during the transition.
- Sales Training – videos are created explaining the steps a salesperson needs to take to operate the newly deployed strategy effectively.
Every time a new thought process begins that eventually develops into a strategy, videos are an integral part so we can minimize disruption and maintain user buy-in.
Below are a couple of samples, one playlist is catered to teaching salespeople, and the other is for managers or power users:
e-Learning is where it’s at!
The Fly Process Method also supplements training with eLearning tools hosted on our LMS platform. There, the courses that were once a YouTube reference video are converted into proper eLearning modules complete with Knowledge Assessments, Quizzes, Certification Tracks, Reporting, Certificates, and more.
As explained in the “TEST” video at the top of the page, we work in 4 phases, they are:
- We audit your CRM from head-to-toe to determine where your areas of opportunity lie
- We examine your dealership’s current sales & follow up process to establish a baseline
- Working with your established selling philosophy, we deploy a series of “quick wins” that complement, rather than disrupt your selling ecosystem
- We empower your Sales Managers with better tools to aid them in their jobs
- We work on sustainable long-term solutions that are more resilient to shifting consumer buying trends & behaviors
- We introduce new logic that enhances DealerSocket’s core features, increasing lead-to-sale conversion, and gross profit
- eLearning Training
- Analytics
- Maintenance
- Fee restructure
Rico Olinger - Enhanced DealerSocket Consultant
Rico begins his career in automotive as a pre-owned car salesman in 2006. The following years he would have seen action as a New Vehicle Sales Executive, Leasing Manager, Internet Manager, Sales Manager and the last role he held before starting Fly Process was that of Digital Operations Manager for a large automotive group in Canada.
Rico has been using and 'poking holes' at DealerSocket since 2014 and has been able to introduce different selling and follow-up logic that effectively makes the CRM "better" in his opinion. In 2019, Greg Reynolds (former DealerSocket CTO) invited Rico to speak at DSUS 2019 in Anaheim to a sold-out session.
Rico is passionate about teaching dealers how to make the most out of their CRM and deals only with DealerSocket clients. If you would like to know more about Rico (because it's hard writing about me in the third person), please visit my LinkedIn profile and be sure to read all of the articles I've dropped here and there!
Thanks, and I look forward to the opportunity to work together!
The Bottom Line…
Our clients swear by their “new” DealerSocket setup and we’re confident that you will too. Send an email to [email protected] and we will audit your CRM setup for free. No strings attached.
